Social Media MC - Original Post 3

We Are Young

Several days ago, I was looking for some videos on Youtube, and I happened to see this Taco Bell's commercial. I think it funny. Here is the video.

                                           
                                           I was surprised by this advertisement. 

First, it's not often seeing senior people in those kinds of commercials. Taco Bell is fast food, and fast food is a signature of pop culture which is represented by the young generation.Second, the story setting is nice. Retirement house , some senior people, doing something that only young or teenagers do pretending being cool, or in other words, enjoying their lives. It's really a good way to have connection with people at all age, and to recall their memories. 

I think it is an interesting way to energize the groundswell. In my opinion, this commercial is delivering an idea that we are young. No matter how old you are, being young is a way of living, and joining us, and being one of us, to enjoy your life. The foods of Taco Bell are probably good, but it is definitely not only reason that you get food from it rather than other restaurants.

Taco Bell is a subsidiary of Yum! Brands, Inc., severing a variety of Tex-Mex foods. Yum! operates or licenses Taco Bell, KFC, and Pizza Hut, and WingStreet restaurants worldwide. The first time that I learned about Yum! was reading news about KFC which is doing especially successful in China among children in Chinese urban centers, and its advertisements are all over different media.

And all commercials have one thing in common, which is young people are acting in these commercials. Just as I mentioned earlier before, fast food is all about pop culture. Young people like kids, teenagers, and people at their 20's or 30's, are all their market target. Back in China, KFC is more popular among children, and it is becoming part of childhood, such as having a birthday party. The KFC restaurants in China are builded with an area like a small version of playground for children inside, and they can play there. 

Besides the foods, there is a very noticeable difference between KFC USA and KFC China.   KFC China is not only using the original logo, but also a mascot named "Chicky". When Chinese Children rejected the white-bearded, elderly-looking Colonel Sanders, KFC adopted the new mascot "Chicky" specifically developed for the Chinese market, and introduced in China in 1995. 

KFC China is always working with school and keeps finding young consumers. They work to develop partnerships with different kinds of schools, and sponsors numerous sporting event and other competitions or contests. All they do is keeping reliable source of young customers. 

Here are two KFC China Commercials:

References:
http://www.kfc.com.cn/kfccda/download.aspx?op=2
http://www.yum.com.cn/
http://www.tacobell.com/
http://www.yum.com/
http://www.kfc.com/
http://www.pizzahut.com/